Theory’s Made by NYC Salon Series was a three part celebration of New York creativity alongside the launch of the brand’s magazine, Theories. The series opened with an intimate dinner honoring actress Britt Lower, featuring cocktails, blind contour drawing led by artist Richard Haines, and a playful NYC inspired menu.

The second event marked the magazine’s official launch with a cocktail gathering at Bridges in Chinatown hosted by chef Rōze Traore. Guests explored an interactive map installation alongside curated bites and beverages.

The series concluded with a cabaret style comedy show headlined by Cat Cohen, featuring seasonal cocktails, comfort food bites, and an oversized magazine display. Surprise moments including an astrologer, alongside stand up, song, and performance, captured the humor and creative energy of New York City.

Client: Theory
Agency: Care of Chan
Role: Production Lead/Account Supervisor