In 2024, STAUD celebrated the launch of its Spring ‘24 collection with a cocktail event at the brand’s newly opened West Hollywood office, co-hosted by art gallerist Jeffrey Deitch. The evening introduced five artist collaborations on the Super Moon bag, with each one of a kind design presented in a museum style installation throughout the space.

The culinary program was created in collaboration with chef Sophie Dalah, who curated a sea life inspired grazing table featuring fresh seafood dishes and passed canapés. Guests moved between indoor and outdoor spaces, where candlelit tables and florals created an intimate atmosphere for the celebration.

Blending fashion, art, and dining, the event positioned the Super Moon bag as both a design object and a creative canvas.

Client: STAUD
Agency: Care of Chan
Role: In-house Production Lead/Account Supervisor