Building on the success of international activations in Italy, Ireland, France, and Portugal, J.Crew partnered with Masseria San Domenico in Puglia to launch a capsule collection of limited edition merchandise for the brand’s Vacation Shop. Inspired by the property and the surrounding region, the collection celebrated relaxed Mediterranean style and the spirit of summer travel.

The partnership debuted with a two part activation at the hotel featuring immersive experiences and bespoke touchpoints designed to surprise and delight guests. Twenty one VIPs were invited to experience the property through curated programming that balanced relaxation and social connection while offering an authentic taste of the region and the hotel’s award winning hospitality.
Client: J.Crew
Partner: Masseria San Domenico
Agency: Care of Chan
Role: Co-Production Lead/Co-Account Supervisor