On March 14, 2025, J.Crew celebrated the launch of its Spring catalog with a branded takeover at Cafe Gitane. The beloved neighborhood café was transformed into a J.Crew experience, blending fashion and café culture through custom aprons, pastry sleeves, coffee cups, window decals, and branded juice bottles.

Guests stopped in to enjoy curated treats, pick up the new catalog, and experience J.Crew’s effortless style within a setting that felt both familiar and newly reimagined.

Client: J.Crew
Agency: Care of Chan
Role: Production Lead/Account Supervisor