To celebrate the launch of its new campaign, American Life & Style, J.Crew hosted an immersive multi room experience at the legendary 190 Bowery townhouse. The historic space was reimagined as a lived in home through J.Crew’s timeless and expressive lens.

The multi day takeover began with a VIP preview for more than 100 creatives, tastemakers, and friends of the brand. Each room reflected J.Crew’s signature design codes including heritage, prep, cashmere, stripes, and pattern. The evening culminated with a surprise performance by Blood Orange following the release of his album Essex Honey, followed by an intimate dinner for guests.

Client: J.Crew
Agency: Care of Chan
Role: On-Site Talent Management/Account Supervisor