To celebrate the launch of its premium skincare collection, Coterie introduced The Coterie Bun Balm Bakerie, a two day bakery inspired pop up in Manhattan’s West Village. The activation transformed the iconic café Raf’s through a fully branded takeover, featuring custom fabricated structures that reimagined the existing space as a playful, elevated bakery experience.

In partnership with Raf’s, a custom bun inspired by the product was created exclusively for the event. Guests enjoyed complimentary treats while discovering Coterie’s latest skincare essentials in a warm, thoughtfully designed environment created as a welcoming stop for parents and caregivers.

Client: Coterie
Agency: Care of Chan
Role: Production Lead/Account Supervisor